|Ever Ready Sky King
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|Well! What's this strange bird? A
pinstriped version of the 'Sky Queen' to be aimed at the
male market? Let's face it, how many unreconstructed 'real
men' of the early 1950's would buy or use a radio called
the Sky Queen?
So, playing the marketing craftily, Ever Ready release a product (also known as the BEREC 'Jester' in the export market, albeit in a different colour scheme) identical to another one in their line apart from appearance.
The King adds another member to Ever Ready's 'royal family' and is rather natty, in its own way.
Last updated 19th May 2002